Dailyshot - Turning Alcohol Consumption into the Act of Lifestyle

Specializing in liquor and spirits, Dailyshot grew rapidly during the pandemic and topped the rank in the smart order commerce sector. With the endemic, BAT set tasks to reboot Dailyshot as a leading O2O platform and streamline overall customer experience. With the concept around "sense of freedom throughout everyday life," BAT established the identity to evolve Dailyshot into a brand for consuming alcohol in the realm of culture, as well as delicacy. Since the project, Dailyshot continues to grow as an unparalleled leader and plays its part in the growth of mature and responsible drinking culture.