Yongsan Children's Garden Brand Identity

Yongsan Children's Garden is located in Yongsan-gu, Seoul, South Korea. It was a 'forbidden land' where Japanese troops were stationed after 1904, and has been used as a US military base since Korea's liberation, but it was opened to the public in approximately 120 years and transformed into a garden. The new logo is based on the initial Korean letters. The symbol, which is given 'eyes', symbolises a child full of curiosity. By combining the 'flowers' and the 'steps' of children playing in the garden, we expressed that life blossoms beautifully through the garden and that children's futures will blossom.