Marken Relaunch

Bold and international: Kitzbühel's new corporate design is reminiscent of a fashion brand and marks a paradigm shift in the brand identity of a destination brand. Kitzbühel is the first destination ever to move away from the depiction of natural beauty and natural elements in favour of a stylistic artificial design. The new visual style with eye-catching, futuristic imagery is not only innovative, but also clearly marks Kitzbühel's pioneering role in destination marketing.