Boehringer Ingelheim

Boehringer Ingelheim researches and develops groundbreaking treatment options for unmet medical needs in humans and animals. Despite its market leadership, the brand has remained relatively unknown globally. This transformation's challenge was clearly defining, differentiating, and making Boehringer's role more tangible to all target groups. The revamped brand carries the company's long tradition and values into a modern, flexible identity – without changing the logo.