Brand Identity of Goryeong city

Goryeong-gun is a city in Korea where vestiges of the ancient civilization of ‘Daegaya’, which existed about 2,000 years ago, still remain. The ‘Jisandong Tumula’, located at the foot of the mountain in Goryeong-gun, was inscribed on the UNESCO World Heritage List in 2023. Home to more than 700 tombs, the site retains vestiges of the mysterious Daegaya civilization, which we represented by combining the letters of Goryeong with design motifs based on the ‘Jisandong Tumula’.