Brand identity of SLW(Seoul Smart Life Week)

Seoul Smart Life Week (SLW) is an event for cooperation and exchange in the field of smart cities between cities and companies from around the world, and is organized to showcase Seoul's smart city excellence and the cutting-edge innovations of domestic companies, as well as to provide opportunities for companies to attract investment. The symbol of SLW is the anthropomorphic initials, emphasizing the meaning of enjoyment and companionship. The walking form of the symbol symbolizes 'Seoul, a city together,' and the colours of the Seoul city brand are linked to convey a consistent image of the city and give it a sense of friendliness.