Sprinkle Redesign to Reduce

There are many no-label drinking water brands, both local and imported, making it tough for "Sprinkle" to stand out. Instead of just adopting the no-label concept to address environmental issues, we decided to tell a story reflecting our world’s situation. With the "REDESIGN TO REDUCE" concept, we focus on minimalism, depicting the melting of Arctic ice through three bottle designs: A crystal bottle with a full wall of Arctic ice. A bottle with ice melting. A bottle with only the last ice sheet. This design raises awareness about climate change. The clear, no-label bottle is easy to recycle and reminds consumers of global climate change.