PETHROOM : Package Designed in Pets' Perspective

The Pethroom package is designed with blue and yellow colours, which can be easily distinguished by red-green colourblind pets. They can easily recognize that it belongs to them when they see the product. From a package design perspective, rather than simply punching a window to show the internal product, it connects storytelling between characters and products. In addition, the main artwork aims to effectively represent the product through characters.