No Planet B - Packaging Design Relaunch

Our task was to develop a target group-oriented design that conveys the unique No Planet B brand story (use of upcycling ingredients) and does justice to the strong brand name. It was particularly important to forego classic organic/eco cues and codes and to interpret sustainability in a modern and aesthetic way through new brand properties and to give it a positive boost. The result: a new, unseen design language and packaging designs with clear hierarchy and architecture that ensure a strong appearance at the POS.