Personality of the Year 2020

Jasper Morrison

With his minimalist design philosophy, Jasper Morrison has had a lasting impact on the perception of functional and aesthetic design. His works - from furniture to electronics and means of transport - are characterised by simple elegance and timeless quality. For his ability to harmoniously combine form and function and thus take design to a new level, the jury of the German Design Awards 2020 honoured Jasper Morrison with the Personality of the Year award.

Morrison was born in London in 1959 and founded his design studio, Jasper Morrison Ltd, in 1986. He is best known for his minimalist furniture, which impresses with its simple elegance and unobtrusive presence. But his designs go far beyond furniture - from electronics for brands such as Samsung to the design of the tram in Hanover, Morrison has applied his philosophy to a wide variety of areas.

His works are characterised by their subtle impact and timeless quality, and can be found in collections worldwide. With offices in Paris and Tokyo, Morrison continues to work with leading manufacturers and remains a central figure in the international design scene.

Jury Statement

Jasper Morrison's designs have characterised a design style that combines uncompromising functionality with timeless elegance. His minimalist, unobtrusive objects do not follow a loud aesthetic - and are all the more effective for this very reason. They fit effortlessly into everyday life, where their quality unfolds through their usefulness.

Morrison has been influencing the international design scene with his work for decades. His influence extends far beyond individual products: he has established a new way of thinking about design. Whether furniture, lighting or everyday objects - his designs can be found in renowned museums around the world and prove that good design is timeless.

For his influence on the design world and his consistent approach to bringing form and function into a natural harmony, the jury of the German Design Awards 2020 honoured Jasper Morrison with the Personality of the Year award.