EQ – Mercedes-Benz VR-Anwendung auf dem Genfer Autosalon 2017

EQ – Mercedes-Benz VR-Anwendung auf dem Genfer Autosalon 2017

Beschreibung

A scalable virtual reality application enables the Motor Show vistors to inspect the show car of the new Mercedes-Benz electric brand EQ from all angles and test drive it in advance. See the concept EQ float before your eyes? Fancy a test drive through digital urban landscapes, or a dive into the powertrain? Inside the virtual world of EQ any leap in scale or perspective is possible! A female presenter accompanies users on their virtual expedition to the future.


Jurybegründung

This virtual-reality app, whose content is magnificently rendered throughout, takes the user on a breath-taking journey into the future. Visually very impressive.

Special Mention

Excellent Communications Design
Interactive User Experience

Unternehmen/Kunde

Design

Atelier Markgraph GmbH