The Award that visualizes success

How can the sustainable transformation of our industry and society succeed? What new ways of thinking, materials and economic models are needed to achieve this goal?

 

Today more than ever, outstanding design means providing answers to the challenges of our time, promoting thinking in circular models and realising visions of a better world based on the design of actions. Sometimes it is only small changes or ideas that have a big impact, sometimes it is entire business models. The top-class international jury of the German Design Award honours these groundbreaking design achievements - and the German Design Award makes the design trends visible across all sectors in a glittering setting.

 

The Newcomer 2023: Tobias Trübenbacher

Tobias Trübenbacher

Newcomer 2023

In his work, Tobias Trübenbacher focuses on social design, sustainability and the development of new solutions for ecological problems and global challenges. He studied industrial design in Munich and at the UdK in Berlin, where he graduated in 2021. He gained practical experience at Studio Mark Braun or Konstantin Gricic, among others. He is currently working at the TU Munich at the Chair of Architecture and Design on the interface between (product) design and large-scale architecture or urban design, in order to be able to design transformation in an even larger, all-encompassing context.

 

Personality 2023: Paula Scher

Paula Scher

Personality 2023

Paula Scher is one of the most acclaimed graphic designers in the world. Since 1991, she has been a principal in the New York office of the distinguished international design consultancy Pentagram, where she develops brand identities, signage, packaging and publications for a wide range of clients. With fearless simplicity, her work makes unknown brands iconic, and iconic brands epic. Her identity systems for organizations such as the Public Theater, the Museum of Modern Art, Shake Shack, Citibank, Microsoft, Tiffany & Co., and the High Line have become landmarks of modern branding.

 

Scher has been the recipient of hundreds of industry honors including the National Design Award, the D&AD Special President’s Award and the AIGA Medal. Her designs are in the permanent collection of the Museum of Modern Art, the Cooper Hewitt National Design Museum, the Library of Congress, the Victoria and Albert Museum, and other institutions. A documentary on Scher and her work can be seen in the Netflix series “Abstract: The Art of Design.”

 

Public Choice Winner: Creative Rebels

NFT Collection

Public Choice 2023

The Kochstrasse Brand Agency wants to support people from crisis areas and has initiated a fascinating benefit project for this purpose with the "Creative Rebels NFT Collection", in which young creatives were called upon to mine 9595 NFTs (Non-Fungible Tokens). The basis is a multi-gender character that stands for creativity, freedom, design and equality. Mining creates a unique piece of digital art that cannot be changed or reproduced once stored on the blockchain, which significantly increases its value. In this way, a creative variety of illustrations was created that impresses and touches emotionally at the same time.

 

Review: Exhibition at the MAK in Frankfurt, from February 11. to 27. 2022 | Photos: Daniel Banner

"Excellent Product Design", "Excellent Communications Design" and "Excellent Architecture": with these three thematic fields, the German Design Council honours groundbreaking products and innovative projects at the German Design Award. The award-winning products, concepts and implementations are presented every year in a special exhibition at the Museum Angewandte Kunst, Frankfurt am Main. On this occasion, the winners of the "Personality of the Year", "German Design Award - Newcomer" and "Public Choice Award" will also be presented.

 

>> The next exhibition for the German Design Award 2023 will take place from 4 - 19 February 2023.

 

Guided tours:

Saturday, February 4. 2023, 3:00 p.m.

Wednesday, February 8. 2023, 6:00 p.m.

Saturday, February 11. 2023, 3:00 p.m.

Sunday, February 19. 2023, 3:00 p.m.

 

In addition to the product presentations of the German Design Award, talk rounds and guided tours will be held to promote exchange and discourse on current design topics. >> We will announce the programme here shortly.

 

Review: Jury session at October 20. to 21. 2022 | Photo credits: Daniel Banner

“Things are getting a lot more digital across the board! And making technology more human-friendly is becoming a big issue.”

 

Jury member Dina Gallo, Head of Design Management TRUMPF

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