Krämer Automotive HMI Design Concept
Winner
Excellent Product Design
Automotive Parts and Accessories
Details
The HMI design concept standardizes core functions and requirements for infotainment systems and digital cockpits. It enables rapid customization, with personalizable themes, colours, and fonts. High contrast, readability, clear structures, simple navigation, and modern UX standards ensure an intuitive user experience. Its modular design guarantees consistency, flexibility, and quick adaptation to project needs.
The Jury‘s Statement
High legibility and clear structures define the »Krämer Automotive HMI Design Concept«. The subtle balance of modular flexibility and intuitive user guidance creates a distinctive, consistent experience. Especially impressive are the versatile personalization options and the consistent reduction of distracting elements. This project demonstrates in a remarkable way how characterful design shapes vehicle interiors in a relevant and contemporary manner.
