ACL Airshop - International Design Relaunch

CHALLENGE: ACL Airshop is one of the world's leading service providers for air freight containers and pallets. Our task was to carry out a global design relaunch that would modernize the brand and position it as a one-stop partner. SOLUTION: A design system derived directly from the product: The iconic bevel of the air freight containers (necessary for placement in the curved aircraft body) becomes a central design element, appearing across all layouts, design and branding elements. Complemented by an aviation-inspired colour palette, the result is a flexible design that creates striking modernity with maximum recognition.