ACL Airshop - International Design Relaunch
Winner
Excellent Communications Design
Brand Identity
Credits
Company / Customer
Details
CHALLENGE: ACL Airshop is one of the world's leading service providers for air freight containers and pallets. Our task was to carry out a global design relaunch that would modernize the brand and position it as a one-stop partner. SOLUTION: A design system derived directly from the product: The iconic bevel of the air freight containers (necessary for placement in the curved aircraft body) becomes a central design element, appearing across all layouts, design and branding elements. Complemented by an aviation-inspired colour palette, the result is a flexible design that creates striking modernity with maximum recognition.
The Jury‘s Statement
The consistent translation of the iconic container shape into the entire visual identity makes »ACL Airshop« especially powerful. The distinctive bevel becomes a defining feature, flowing harmoniously through all design levels. Paired with a sophisticated color palette, the result is a striking, unmistakable design system that sets benchmarks for clarity and conciseness. Outstanding in both concept and execution, this is truly deserving of highest recognition.
