Ernst Deutsch Theater
Gold
Excellent Communications Design
Brand Identity
Credits
Company / Customer
Details
The Ernst Deutsch Theater rebranding merges architecture with urban aesthetics. The logo derives from the triangular shape of the forecourt, transformed into a striking signet. A brutalist design approach adds strength, featuring typography inspired by industrial manufacturers and equipment data, creating a bold and contemporary presence. The result is a visual identity that highlights the venue’s architectural uniqueness while emphasising its cultural relevance and modern appeal.
The Jury‘s Statement
The iconic interplay of architecture and urbanity lends »Ernst Deutsch Theater« a distinctive visual identity. The signet, derived from the forecourt, and the powerful typography create a brand experience full of character. The confident implementation is particularly impressive, convincingly combining spatial uniqueness and cultural charisma. An outstanding example of impactful brand communication at the highest level.
