Ernst Deutsch Theater
Gold
Excellent Communications Design
Brand Identity
Credits
Details
The Ernst Deutsch Theater rebranding merges architecture with urban aesthetics. The logo derives from the triangular shape of the forecourt, transformed into a striking signet. A brutalist design approach adds strength, featuring typography inspired by industrial manufacturers and equipment data, creating a bold and contemporary presence. The result is a visual identity that highlights the venue’s architectural uniqueness while emphasising its cultural relevance and modern appeal.
The Jury‘s Statement
The iconic interplay of architecture and urbanity lends »Ernst Deutsch Theater« a distinctive visual identity. The signet, derived from the forecourt, and the powerful typography create a brand experience full of character. The confident implementation is particularly impressive, convincingly combining spatial uniqueness and cultural charisma. An outstanding example of impactful brand communication at the highest level.
