hajoona GmbH
Winner
Excellent Communications Design
Brand Identity
Details
hajoona GmbH is an owner-managed German direct sales company with the mission to empower people to achieve greater health and independence. Its premium supplement portfolio follows the principle of “Simple & Effective”: scientifically advanced in development, yet effortless in daily use. Created in close collaboration with a scientific advisory board and verified by independent institutes, hajoona stands for uncompromising quality. The 2023 rebranding translates this ethos into a modern brand design with a consistent corporate identity and product names that convey benefits and impact with visual precision.
The Jury‘s Statement
Uncompromising quality defines the new appearance of »hajoona«. The striking design communicates values such as trust and vitality in an authentic, globally comprehensible manner. Color scheme, product names and visual language interact harmoniously, creating a distinctive and charismatic brand presence. The consistently bold and characterful execution is particularly impressive and elevates this brand design to an outstanding, gold-worthy level.
