hajoona GmbH

hajoona GmbH is an owner-managed German direct sales company with the mission to empower people to achieve greater health and independence. Its premium supplement portfolio follows the principle of “Simple & Effective”: scientifically advanced in development, yet effortless in daily use. Created in close collaboration with a scientific advisory board and verified by independent institutes, hajoona stands for uncompromising quality. The 2023 rebranding translates this ethos into a modern brand design with a consistent corporate identity and product names that convey benefits and impact with visual precision.