TeaPal
Winner
Excellent Communications Design
Brand Identity
Details
TeaPal is a tea brand designed for young adults with the mission to give tea a fresh image. Instead of being seen as dull or only linked to illness, TeaPal presents tea as modern, playful, and full of character. A reduced, illustrative design meets witty wordplay, creating a brand identity that feels approachable and fun. The focus lies on lifestyle: tea as a confident alternative to the endless coffee hype. “Make Tea Great Again” is not just a tongue-in-cheek slogan, but a manifesto to rethink tea and make it appealing to a young, urban audience.
The Jury‘s Statement
With its clear illustrative design and pointed wording, »TeaPal« communicates a charismatic, contemporary brand image that feels distinctive and appealing. The playful approach and consistently considered visual language give the brand a striking identity. Particularly impressive is how subtly and effectively the project redefines the relevance of tea for a young audience – an outstanding achievement in this field.
