TeaPal

TeaPal is a tea brand designed for young adults with the mission to give tea a fresh image. Instead of being seen as dull or only linked to illness, TeaPal presents tea as modern, playful, and full of character. A reduced, illustrative design meets witty wordplay, creating a brand identity that feels approachable and fun. The focus lies on lifestyle: tea as a confident alternative to the endless coffee hype. “Make Tea Great Again” is not just a tongue-in-cheek slogan, but a manifesto to rethink tea and make it appealing to a young, urban audience.