AFS – We help money improve the world
Winner
Excellent Communications Design
Brand Identity
Details
With a long history, AFS is a familiar face in the financial world, linking capital and opportunity. Together we developed a new positioning. Giving all employees a stake in the company’s profit, released a self-propelling energy. The logo was modernized, with associations of flows and “connecting the dots”, the main colour blue has become fresher and more powerful, and the new colour palette is modest but distinctive. The illustration and photography style have been updated, and where the communication is about renewable energy, we use nature images that also associate with flows. This will make AFS stand out in the challenging energy market.
The Jury‘s Statement
By skilfully combining capital and opportunity, this brand identity creates a self-sustaining energy that makes the company stand out in the energy market. The modernised visual language, characterised by a dynamic logo and a powerful colour palette, conveys a fresh and distinctive image. The integration of images of nature in the communication emphasises the commitment to renewable energies.
