Architect Expo 2025 : PAST PRESENT PERFECT
Winner
Excellent Communications Design
Brand Identity
Credits
Company / Customer
Designer
Details
Past Present Perfect: Rethinking Direction. This project revisits 90 years of architectural evolution in Thailand by interpreting its forms through graphic elements. These elements—abstracted and distilled—are visually connected through graphic lines, highlighting the interplay between past perfection and present influence. The design reflects the layered impact of architectural ideas, cultural shifts, and stylistic transitions across eras. By linking the past, present, and future, Past Present Perfect seeks not only to re-examine historical and contemporary Thai architecture but also to explore new possibilities for its future direction.
The Jury‘s Statement
Clearly structured graphic elements connect historical and contemporary architectural forms into a fascinating visual narrative. »Past Present Perfect« translates ninety years of Thai architectural history into characterful, emotionally accessible visualizations. The project impresses with its consistent, relevant design and the subtle interplay of tradition and modernity. It creates an authentic, aesthetically sophisticated identity that has lasting impact and outstandingly justifies the Gold distinction.
