AUG.PRIEN

To create a strong connection between our four business divisions and all aspects of modern construction, established structures had to be re-evaluated and redefined. Together with all managing directors, we developed a fundamental brand architecture – the Branded House – now led by the newly established AUG. PRIEN Group. This structure is designed to foster synergies in volatile times, providing stability and security for customers and partners. Building on this new brand strategy, we created a flexible yet consistent design toolkit that seamlessly translates the AUG. PRIEN brand into the digital age.