AUG.PRIEN
Winner
Excellent Communications Design
Brand Identity
Details
The new brand identity of AUG. PRIEN unites 150 years of experience with a clear vision for the future. Four business units – Construction, Project Development, Investment and blu, the innovation hub for sustainable building – were brought together under the AUG. PRIEN Group. The new branded house strengthens synergies, creates stability and leads the brand into the digital age. A flexible and distinctive design system makes AUG. PRIEN’s values visible: reliable, competent, collaborative and responsible.
The Jury‘s Statement
Clarity and charisma define the visual identity of »AUG.PRIEN«. The harmonious combination of subtly modernized monogram, consistent color palette and distinctive typography creates a powerful, memorable brand presence. The strategic realignment, which thoughtfully reinterprets established structures, is particularly compelling. This is an outstanding example of contemporary identity design.
