Blick Winter Awards
Winner
Excellent Communications Design
Brand Identity
Details
As part of the «Blick Winter Awards», the media brand Blick, in collaboration with Switzerland Tourism, annually honoured the best ski and winter destinations in Switzerland. K+CO was commissioned to develop a new logo and a contemporary brand identity. The result is a refined emblem in the shape of a snowflake—constructed from the letters W and A for Winter Awards—which was brought to life across various touchpoints before and during the event.
The Jury‘s Statement
The characterful emblem in the shape of a snowflake, subtly integrating the initials, gives the »Blick Winter Awards« a distinctive visual identity. Conciseness and versatility define the design, which functions confidently across digital, spatial, and print media. Especially impressive is the powerful link between wintry atmosphere and editorial heritage. The gold-awarded execution sets new benchmarks for clarity and differentiation.
