Miralis – The future of insulation
Winner
Excellent Communications Design
Brand Identity
Details
Miralis, with its mineral-based insulation foam, stands at the forefront of the building revolution, aiming to transform an entire industry and expand globally. Guided by a clear brand strategy and the creative concept “between the elements”, a new identity was developed and brought to life through a narrative and brand design unlike anything else in the industry. The powerful, internationally resonant name combines “Mineral” and “Miracle”, embodying both technological innovation and visionary brilliance – a clear signal of a new era in sustainable building culture.
The Jury‘s Statement
The mineral foam impresses with authentic sustainability and a clear material aesthetic. »Miralis – The future of insulation« translates the »between the elements« concept into a striking, consistent brand identity with strong symbolism. The memorable name and compelling visual concept create a charismatic presence that addresses the challenges of a forward-looking building culture both aesthetically and strategically. An outstanding achievement at gold level.
