Bruder 50 Jahre
Winner
Excellent Communications Design
Brand Identity

Details
For more than 50 years now, the BRUDER brand has been delighting fans, young and old, with detailed vehicles that stand for fun and creativity. Based on the corporate colours and the design language of the existing BRUDER logo, a suitable appearance was developed, including the anniversary logo, which will be used consistently across all media, and a 50th anniversary animation clip in the anniversary year 2025. The animated clip, in the style of a Pixar movie, was given a high priority here, especially to take into account the media's use of children and young people.