Das Internationale Bachfest Stuttgart
Winner
Excellent Communications Design
Brand Identity
Details
An expressive corporate design for an inspiring musical experience. The International Bach Festival Stuttgart took place for the first time in 2025. The brand and design agency Jung:Kommunikation developed the corporate design for it. The visual identity is based on a strategic design concept that highlights the connection between musical tradition and modern design. The central elements are a striking word and image mark, a flexible key visual and a vibrant colour palette. The new brand identity is used across various channels – from posters to large displays in public spaces.
The Jury‘s Statement
A strategically conceived visual identity that impressively unites musical tradition and contemporary aesthetics defines »Das Internationale Bachfest Stuttgart«. The distinctive word-image mark, flexible key visual and vibrant color palette create a consistent, identity-shaping presence. The project stands out in particular through its continuous visual clarity and elegance, making the festival charismatic in both digital and public spaces and meeting the highest standards of brand communication excellence.
