Das Internationale Bachfest Stuttgart

An expressive corporate design for an inspiring musical experience. The International Bach Festival Stuttgart took place for the first time in 2025. The brand and design agency Jung:Kommunikation developed the corporate design for it. The visual identity is based on a strategic design concept that highlights the connection between musical tradition and modern design. The central elements are a striking word and image mark, a flexible key visual and a vibrant colour palette. The new brand identity is used across various channels – from posters to large displays in public spaces.