Dawonia. Jeder Tag ein Markenerlebnis.
Winner
Excellent Communications Design
Brand Identity
Credits
Company / Customer
Designer
Details
Dawonia already shows its heart in its logo, creating an extraordinary brand identity. The company's core business is the construction and letting of residential property, with around 25,000 flats currently in its portfolio. 360 employees manage the properties and their tenants. They are Dawonia's brand ambassadors, living its values internally and communicating them externally. Internal branding creates a unique sense of unity, with a lot of heart and warmth.
The Jury‘s Statement
The geometrically designed heart in the logo immediately conveys a sense of closeness and belonging. »Dawonia. Jeder Tag ein Markenerlebnis.« impresses with a consistent, charismatic brand identity expressed through clear imagery, a distinctive color palette, and impactful internal branding. With its impressive combination of emotionality and strategic design, the project sets a powerful benchmark for outstanding brand communication.
