Motel One Brand Identity

Motel One's new brand identity consistently puts the guest at the centre, conveyed through a minimalist, high-quality design with a clear overall concept. The design combines familiar elements—in terms of location, amenities, and price—with surprising experiences and high service standards, creating a distinctive and emotionally powerful brand. With its innovative, future-oriented appearance and deliberate design quality, it meets the highest standards—sustainably and relevantly. Here, design means a focus on people, because: All we do is “designed for you.”