Motel One Brand Identity
Winner
Excellent Communications Design
Brand Identity
Details
Motel One's new brand identity consistently puts the guest at the centre, conveyed through a minimalist, high-quality design with a clear overall concept. The design combines familiar elements—in terms of location, amenities, and price—with surprising experiences and high service standards, creating a distinctive and emotionally powerful brand. With its innovative, future-oriented appearance and deliberate design quality, it meets the highest standards—sustainably and relevantly. Here, design means a focus on people, because: All we do is “designed for you.”
The Jury‘s Statement
A powerfully clear design concept consistently places guests and their needs at the center in »Motel One Brand Identity«. The aesthetically reduced yet premium appearance combines familiar elements with subtly surprising design moments. This charismatic balance creates a distinctive, identity-forming brand presence that is both emotionally and functionally convincing. Outstanding is the confident execution, which makes sustainable relevance and high differentiation impressively visible.
