DAZHANG Brand Identity

Dazhang, a leading retail enterprise in Luoyang, has launched a brand upgrade to meet new-era demands. The redesigned logo retains key graphic traits while enhancing symbolism and recognition. Using positive–negative form, it echoes the structure of “張” with the character “大” revealed in its negative space, expressing inclusiveness and diversity. Inspired by the Chinese seal, it conveys tradition, credibility, and permanence, blending cultural depth with modern warmth—reflecting Dazhang’s commitment to quality, integrity, and building a lasting brand.