Decode Brand Identity

DECODE Korean Medicine Clinic was created to make traditional medicine more approachable. Its visual identity centres on the value of understanding the body’s natural balance. The logo renders “Decode” as a readable cipher with serif elements, embodying the act of decoding itself. It lets users sense understanding at first glance and reinforces recognition. A graphic motif turns the flow of Qi—vital energy in Korean medicine—into icons showing treatment intent, helping patients better understand their remedies. With stable proportions and a calm tone, the system ensures clarity across media, bridging tradition and modern care.