Die Katholischen Krankenhäuser
Winner
Excellent Communications Design
Brand Identity
Credits
Company / Customer
Design
Details
Surprising, emotional and memorable - that is the new look of the Katholischer Krankenhausverband Deutschland e.V. The new logo and design reflect the diversity of the work of the Catholic hospitals through a fresh and bold colour scheme and a clear message in the pictures as well as in the claim. The new brand clearly shows and explicitly states what all hospital-related topics must always be about: people. The rebranding is a big step from the rigid look associated with administrative structures and the old abbreviation ‘kkvd’. A new chance to be recognized in the healthcare area and the political sphere.
The Jury‘s Statement
The rebranding for "Die Katholischen Krankenhäuser" impresses with an emotional and memorable visual language that puts people at the centre. The bold choice of colours and clear communication impressively portrays the diversity of the work in the hospitals, giving the new brand identity a strong identity.
