DRFZ Deutsches Rheuma-Forschungszentrum

Winner
Excellent Communications Design
Brand Identity

Credits

Company / Customer

Details

On the trail of rheumatism. The DRFZ is one of the leading international institutes in the field of immunology and rheumatology. The challenge? A research institute whose brand identity lacked a contemporary presence in the digital age. Our goal: a memorable and distinctive CI. The solution? All brand elements are structured. Subtle adjustments to the colour palette add the needed sparkle. Complex scientific content is complemented by minimalist elements. Our own developed futuristic typography is integrated. We can proudly say that we have worked our way down to the smallest cell.

The Jury‘s Statement

The brand design, corporate identity and website relaunch for the "DRFZ German Rheumatism Research Centre" combines scientific precision with visual clarity. A minimalist visual language and a serious colour palette strengthen credibility while maintaining an emotional connection with users.