Echt Bodensee

„Echt Bodensee" brings the region’s diversity to life – as a place where nature, culture, and culinary delights come together. For the brand relaunch, the profile was strategically refined and visually reinterpreted. Jung:Kommunikation developed a flexible design system that makes the regional identity tangible: a dynamic wave as the key visual, a colour palette of blue, turquoise, and vibrant accents, modern typography, and an authentic visual language full of openness and detail. The claim “Where water connects worlds” captures the emotion in words and gives the brand a strong, contemporary radiance.