Echt Bodensee
Winner
Excellent Communications Design
Brand Identity
Details
„Echt Bodensee" brings the region’s diversity to life – as a place where nature, culture, and culinary delights come together. For the brand relaunch, the profile was strategically refined and visually reinterpreted. Jung:Kommunikation developed a flexible design system that makes the regional identity tangible: a dynamic wave as the key visual, a colour palette of blue, turquoise, and vibrant accents, modern typography, and an authentic visual language full of openness and detail. The claim “Where water connects worlds” captures the emotion in words and gives the brand a strong, contemporary radiance.
The Jury‘s Statement
The powerful visual language impresses with a harmonious connection of water, landscape, and cultural diversity. »Echt Bodensee« stands out with a flexible design system that conveys both identity and inspiration. The dynamic wave as a key visual, the distinctive color palette, and clear typography create a strong, consistent brand presence. The strategic implementation is outstanding, fulfilling the highest standards of brand identity excellence in an impressive way.
