Expliseat
Winner
Excellent Communications Design
Brand Identity
Details
Expliseat sets new standards in mobility with the world’s lightest aircraft seat. Its new brand identity is built around the core idea Ingenuity that works and expressed through a scalable, 3D-based design system — featuring a dynamic logo and a visual language that emphasizes materiality and precision. From digital platforms to spatial design, the system ensures strong recognition and supports Expliseat’s expansion across air, rail, and beyond.
The Jury‘s Statement
The world’s lightest seating system forms the foundation for »Expliseat« and is impressively staged by a charismatic, three-dimensional brand identity. Particularly striking is the distinctive visual language, which skilfully unites materiality, precision and elegance. The scalable design system establishes an identity-defining recognizability and sets an exceptionally high standard for confident, consistent brand communication in the field of brand identity.
