FRANKIA NOW
Winner
Excellent Communications Design
Brand Identity
Details
How about rethinking space? When light becomes an experience and design breaks conventions? With the innovative NOW series, the motorhome manufacturer FRANKIA is changing the view of everything that has existed before. Free visual axes, clever details, organic shapes, fresh colours – this is how NOW interprets the future of motorhomes. This path is also reflected in the creative communication design, which turns the NOW into a WOW, arouses enthusiasm for the innovation and makes it stand out from the crowd.
The Jury‘s Statement
This campaign for an innovative vehicle concept challenges traditional notions of mobility and spatial design. The clever combination of open structures and fresh colors creates a dynamic and engaging experience, boldly and clearly expressing the brand's identity.
