FRANKIA Wohnmobile
Winner
Excellent Communications Design
Brand Identity
Details
The new brand design for FRANKIA was developed as part of a strategic realignment and marks the transformation into a future-orientated design brand in the motorhome segment. Our work includes the creation of a modern corporate design and a clear word and figurative mark, consistently applied across website, social media, brochures (print and digital), trade fair presence, advertisements, and product photography. This holistic strategy provides the industry leader with maximum clarity and recognition for its international presence and underscores the company’s core values: Design. Comfort. Quality. – “Made in Germany.”
The Jury‘s Statement
Clear lines, charismatic imagery and a distinctive wordmark give »FRANKIA Wohnmobile« an unmistakable, identity-shaping presence. The consistent implementation across all media impresses with a confident harmony between tradition and contemporary spirit. Especially remarkable is the strategic brand development, which powerfully unites design, comfort and quality—setting a benchmark for outstanding brand identity.
