GEWOG. Wohnen ein Leben lang.

GEWOG, Bayreuth’s largest housing provider, received a comprehensively renewed branding from us. In co-creation workshops, values, target groups, and visual identity were redefined. The logo, colour scheme, typography, and imagery build on the previous brand presence and develop it into something more modern, vibrant, and timeless. We were responsible for the consistent implementation across all areas: from the completely relaunched website to business stationery, marketing materials and a tenants' magazine. The relaunch achieved a successful repositioning – moving away from “social housing” toward a contemporary housing company for everyone.