GEWOG. Wohnen ein Leben lang.
Winner
Excellent Communications Design
Brand Identity
Credits
Company / Customer
Designer
Details
GEWOG, Bayreuth’s largest housing provider, received a comprehensively renewed branding from us. In co-creation workshops, values, target groups, and visual identity were redefined. The logo, colour scheme, typography, and imagery build on the previous brand presence and develop it into something more modern, vibrant, and timeless. We were responsible for the consistent implementation across all areas: from the completely relaunched website to business stationery, marketing materials and a tenants' magazine. The relaunch achieved a successful repositioning – moving away from “social housing” toward a contemporary housing company for everyone.
The Jury‘s Statement
The consistently confident evolution of the brand presence gives »GEWOG. Wohnen ein Leben lang.« a charismatic, authentic identity with subtle symbolism. Harmoniously applied color palette, distinctive typography and a timeless visual language communicate accessibility and trust. The consistent implementation across all communication channels is particularly impressive. This project sets a meaningful benchmark for sustainable brand identity and excels in every aspect.
