GO SEOUL Brand Identity
Winner
Excellent Communications Design
Brand Identity
Details
Seoul officially launched GO SEOUL, an integrated transportation brand that will cover all four modes of transportation - buses, subways, public bicycles, and the Hangang Bus - starting in 2025. The GO SEOUL logo reflects the concept of movement through Seoul’s diverse modes of transportation, visually combining the core, intuitive keyword “GO” with the infinity symbol (∞). The 'GO SEOUL' logo thus conveys the integration of public transportation across Seoul, sustainable movement for climate action, and the symbolism of connecting the present and the future.
The Jury‘s Statement
The design cleverly merges the infinity symbol with the term »GO«, creating a striking and identity-forming mark for Seoul’s connected mobility. The logo impresses with its clear visual language, making the integration of different modes of transport tangible. The consistently sustainable execution is especially noteworthy, lending the project charismatic appeal and enduring relevance.
