GO SEOUL Brand Identity

Seoul officially launched GO SEOUL, an integrated transportation brand that will cover all four modes of transportation - buses, subways, public bicycles, and the Hangang Bus - starting in 2025. The GO SEOUL logo reflects the concept of movement through Seoul’s diverse modes of transportation, visually combining the core, intuitive keyword “GO” with the infinity symbol (∞). The 'GO SEOUL' logo thus conveys the integration of public transportation across Seoul, sustainable movement for climate action, and the symbolism of connecting the present and the future.