Hainan Island International Music Festival
Gold
Excellent Communications Design
Brand Identity
Credits
Company / Customer
Details
The Hainan Island International Music Festival is Hainan's premier music event. Known as "Coconut Island," Hainan is represented in the festival’s logo with musical notes and coconut trees, intertwining music with the city’s emotions. This design celebrates urban expression and integrates music into daily life, creating harmony between music and the city. By combining diverse musical styles with Hainan's tropical flair, rich visual symbols extend the festive atmosphere into the streets, embedding the festival into citizens' lives.
The Jury‘s Statement
This brand design effectively merges cultural and musical symbols, creating a visual identity that subtly ties local significance and emotions. The »Hainan Island International Music Festival« becomes an integral part of urban life, linking music with the unique charm of the region.
