HEPHA
Winner
Excellent Communications Design
Brand Identity
Details
HEPHA, the German e-bike manufacturer, needed a fresh twist. Revamped with a modern look – featuring clear lines, a new logo, and strong colours – the brand grabs your attention. Diversity and togetherness are captured by using real faces, celebrating a lifestyle which is there for everyone and puts you in a great mood. HEPHA combines movement and design, turning a method of transportation into a vivid head-turner.
The Jury‘s Statement
The rebranding for the German e-bike manufacturer captures the essence of mobility and design with clear lines and a modern logo. The inclusion of real people emphasises diversity and creates a strong sense of identification. "HEPHA" shows how a brand can create a sense of community and dynamism through visual identity.
