Horizont Handwerk
Winner
Excellent Communications Design
Brand Identity
Details
The initiative Horizont Handwerk supports craft businesses in Baden-Württemberg with questions about the future. The focus is on human resources, digitalisation, strategy and sustainability. The services range from consulting, workshops and exchange groups to publications. This enables businesses in all trades to master the upcoming challenges. We've been supporting the communication of the initiative for over 5 years: from communication strategy, online editorial, wide-ranging social media support, content production, performance measurement, and further development of projects like Frauen im Handwerk, Klima-Ampel, and Ehrenamtsakademie.
The Jury‘s Statement
A clearly structured communication concept that provides orientation and trust for craft enterprises defines »Horizon Handwerk«. Concise design, consistent imagery, and impactful content create an identity-shaping presence that conveys both closeness and perspective. Especially impressive is the strategic interplay of consulting, digital tools, and sustainability. This project sets an impressive benchmark for excellent design quality with its charismatic brand identity.
