Hotel Neue Post
Winner
Excellent Communications Design
Brand Identity
Details
A city hotel in the countryside? Urban flair in the picturesque town of Zell am See? Turning everything upside down? After its redesign, the Neue Post says: Yes, please! This historic hotel in the heart of Zell am See reinvents itself as the Upside Down Town Hotel. Conventions are cleverly broken throughout, and the brand design makes this tangible: “Upside Down” is taken literally, reflected in the logo, typography, visuals, and interior. The word mark—like the hotel—becomes a frame where anything can happen. The words NEUE and POST are used in a modular way across all touchpoints.
The Jury‘s Statement
Bold shifts in perspective define the appearance of »Hotel Neue Post«. The brand design translates the Upside Down Town Hotel concept through expressive typography, subtle imagery and a modular wordmark. The identity impresses with striking clarity and consistent execution. This creates a charismatic hotel experience that harmoniously combines tradition and urban spirit, setting benchmarks for distinctive brand communication.
