Hotel Neue Post

A city hotel in the countryside? Urban flair in the picturesque town of Zell am See? Turning everything upside down? After its redesign, the Neue Post says: Yes, please! This historic hotel in the heart of Zell am See reinvents itself as the Upside Down Town Hotel. Conventions are cleverly broken throughout, and the brand design makes this tangible: “Upside Down” is taken literally, reflected in the logo, typography, visuals, and interior. The word mark—like the hotel—becomes a frame where anything can happen. The words NEUE and POST are used in a modular way across all touchpoints.