Jorakay Easy

JORAKAY Easy was created to shift perception of construction chemicals into products that are simple, accessible, and lifestyle-orientated under the idea “Easy Living, More Lifestyle.” The Key Visual System extends the CI with smile-inspired graphics and bright tones. Each category has a unique colour code, distinct yet united as one family. A clear structure—from logo, graphics, and character models reflecting modern youth to products and concise messaging—creates impact. The Key Visual becomes a visual language that elevates the brand’s personality, radiating energy, fun, and creativity while turning DIY into a modern, sustainable lifestyle.