Kangyoupin

Kangzhuang Town in Beijing, China is developing a demonstration farm by building its organic farming products brand. The Kangyoupin ("Premium Products from Kangzhuang Town") logo integrates the geographical outline of Kangzhuang Town with the brand's initial letter "K". The letter K segments the map into distinct zones, symbolizing regional diversity and unique product varieties. The dynamic "K" form inspires the "Straw Farmer" IP character, complemented by rustic, natural-style packaging illustrations. The brand centers on "Ecological Priority, Safety, and Natural Symbiosis" principles, conveying a transparent "from farm to table" concept.