L(i)ebenswerte Quartiere – Ein modulares Designkonzept für nachhaltige Nachbarschaften
Winner
Excellent Communications Design
Brand Identity
Details
Vonovia’s L(i)ebenswerte Quartiere creates sustainable neighbourhoods by integrating functional and social spaces that foster community engagement. The bar offerings – from plauderbar to pflückbar and reparierbar – are easily accessible and visually distinctive. 31M developed the modular design and branding concept, combining intuitive word marks, colour schemes, and signage to create a seamless, recognizable experience. This approach makes sustainable urban development tangible while reinforcing Vonovia’s brand identity.
The Jury‘s Statement
The striking modular design system combines distinctive wordmarks, characterful color palettes and clear, inclusive wayfinding into a compelling overall concept. »L(i)ebenswerte Quartiere« communicates sustainability and community in an emotional and aesthetic manner. The differentiating, identity-forming design makes brand identity immediately tangible. This consistently well-conceived implementation merits special recognition and sets an impressive benchmark for excellent brand identity.
