Markenentwicklung KIRINUS Privatklinik
Winner
Excellent Communications Design
Brand Identity
Credits
Company / Customer
Details
The family-run KIRINUS Group, with over 60 years of experience, established the KIRINUS Private Clinic Am Friedensengel as its first facility dedicated exclusively to private patients in the DACH region. An exclusive sub-brand was created to convey excellence and discretion while remaining true to the KIRINUS brand DNA. At its core lies the delicate balance between individuality and connection. A color palette of sand, copper brown, and anthracite, combined with a clear website structure and high-quality print materials, embodies calm, elegance, and premium comfort. In this way, the clinic positions itself as a place of medical excellence and trust.
The Jury‘s Statement
A subtle balance of individuality and connectedness defines the design of »KIRINUS Privatklinik«. The harmonious color palette, clear digital presence, and high-quality print materials convey calm, elegance, and premium comfort. The outstanding translation of brand values into a distinctive, charismatic identity impressively expresses the excellence and standards of exclusive healthcare at a remarkable level.
