Markenentwicklung KIRINUS Privatklinik

The family-owned KIRINUS Group, with over 60 years of experience, founded the KIRINUS Private Clinic Am Friedensengel as its first facility dedicated solely to private patients in the DACH region. An exclusive sub-brand was created to convey excellence and discretion while preserving the KIRINUS brand DNA. The key challenge was balancing independence with cohesion. A colour world of sand, copper-brown and anthracite, combined with a clear website structure and premium print materials, communicates calm, elegance and comfort, positioning the clinic as a place of top-level medicine and trust.