MINGLECONTROL
Winner
Excellent Communications Design
Brand Identity
Details
MINGLECONTROL is a product from DriveCon GmbH in Dettelbach near Würzburg, which specializes in web-based process automation in industry. It enables precise dosing, measurement, and transfer of various ingredients in a wide range of applications. The challenge was to position itself as a new brand star in a conservative, established market with strong competition and low trust. Our task was to develop a consistent brand identity and create a targeted marketing concept to build awareness and trust among the target group.
The Jury‘s Statement
The precise design of »MINGLECONTROL« merges technical clarity with a characterful brand personality. Harmoniously selected colors, typographic highlights and a consistent visual language create an authentic and trust-building identity. Especially impressive: The subtle balance between down-to-earthness and modernity, rigorously implemented, sets a powerful benchmark for outstanding brand identity and elevates the project to a gold standard.
