MINGLECONTROL

MINGLECONTROL is a product from DriveCon GmbH in Dettelbach near Würzburg, which specializes in web-based process automation in industry. It enables precise dosing, measurement, and transfer of various ingredients in a wide range of applications. The challenge was to position itself as a new brand star in a conservative, established market with strong competition and low trust. Our task was to develop a consistent brand identity and create a targeted marketing concept to build awareness and trust among the target group.