Nationale Opera & Ballet
Winner
Excellent Communications Design
Brand Identity
Details
The Dutch Nationale Opera & Ballet’s fragmented brand needed to be rebranded into one open and inviting brand, providing space for the various disciplines of the institution with a digital-first approach. Creative workshops elicited the brand promise, “Part of something greater than yourself.” From this, we created one strong brand with a very distinct identity. The design starts from the brand promise, with an upward, transcendent movement and the art of omission at its core. This creates a choreography of elements. The motion design emphasizes the uplifting feeling. The flexible grid provides a stage and ensures consistency.
The Jury‘s Statement
The brand identity of the "Nationale Opera & Ballet" impresses with its clear and open design, which gives space to the various artistic disciplines. With a strong focus on digitality and a flexible design grid, it creates an inviting and consistent visual language that communicates the brand promise in a convincing way.
