NEUBOAT Brand Identity Design
Winner
Excellent Communications Design
Brand Identity
Credits
Company / Customer
Details
NEUBOAT is an autonomous leisure boat solution brand launched by Avikus Company, with the goal to enter and promote the autonomous leisure boat market in North America. NEUBOAT's brand design embodies its core values of popularising autonomous technology and enabling anyone to enjoy leisure boating easily and safely. Specifically, it has created a graphic motif that visually expresses the vision technology, a strength of autonomous technology, and consistently applied it across various communication channels, along with the brand logo, to effectively establish NEUBOAT's unique visual identity.
The Jury‘s Statement
The striking graphic motif, which compellingly places the visual strength of autonomous technologies at the center, makes »NEUBOAT Brand Identity Design« especially distinctive. Clear lines and consistently thoughtful design create an identity-forming appearance that impresses across all channels. Especially this strategic clarity and enduring visual presence elevate the project to an impressively high level, setting benchmarks for excellent brand identity.
