NEUBOAT Brand Identity Design

NEUBOAT is an autonomous leisure boat solution brand launched by Avikus Company, with the goal to enter and promote the autonomous leisure boat market in North America. NEUBOAT's brand design embodies its core values ​​of popularising autonomous technology and enabling anyone to enjoy leisure boating easily and safely. Specifically, it has created a graphic motif that visually expresses the vision technology, a strength of autonomous technology, and consistently applied it across various communication channels, along with the brand logo, to effectively establish NEUBOAT's unique visual identity.