New Blanco Brand Identity
Gold
Excellent Communications Design
Brand Identity
Details
BLANCO presents its completely revised brand identity. For BLANCO's 100th anniversary, the kitchen water place specialist highlights its claim to enhance the central place in the kitchen, both functionally and aesthetically. At the same time, BLANCO's external image clearly sets it apart from the competition. Key elements of the new brand identity include distinctive colour schemes, expressive fonts, and modern, pared-back imagery that places the kitchen water place in the foreground. The characteristic BLANCO logo remains unchanged.
The Jury‘s Statement
Distinctive color schemes, expressive typography and striking imagery define the »New Blanco Brand Identity«. The iconic logo remains a strong element of identity, while the design consistently puts the kitchen water place at the center. The consistent implementation is particularly impressive, creating a clear differentiation and credibly combining high standards of aesthetics, functionality, and brand profile.
