Niedermayer
Winner
Excellent Communications Design
Brand Identity
Details
The Niedermayer family now operates the furniture and kitchen store "Niedermayer – Neues Wohnen" in Salzburg. Formerly known as "Möbi – Kreative Wohnideen" (Möbi – Creative Living Ideas), a holistic transformation evolved in 2024 into a new, family- and value-oriented brand identity. Based on the Niedermayer brand identity, a brand positioning, a brand design, and a brand experience were created, which were implemented and activated in the Salzburg region through a large-scale campaign. With Niedermayer, the family business now demonstrates what it truly has to offer: deep roots, customer proximity, and genuine service excellence.
The Jury‘s Statement
Rootedness and customer proximity become tangible at »Niedermayer« through a powerful, identity-shaping brand approach. The distinctive design system blends regional references with timeless aesthetics, creating a consistent brand experience across all touchpoints. Especially impressive is the confident interplay of tradition and modernity, positioning the project as an outstanding example of strong brand identity.
