Niedermayer

The Niedermayer family now operates the furniture and kitchen store "Niedermayer – Neues Wohnen" in Salzburg. Formerly known as "Möbi – Kreative Wohnideen" (Möbi – Creative Living Ideas), a holistic transformation evolved in 2024 into a new, family- and value-oriented brand identity. Based on the Niedermayer brand identity, a brand positioning, a brand design, and a brand experience were created, which were implemented and activated in the Salzburg region through a large-scale campaign. With Niedermayer, the family business now demonstrates what it truly has to offer: deep roots, customer proximity, and genuine service excellence.