Noriware Brand Identity
Winner
Excellent Communications Design
Brand Identity
Details
A dynamic identity for the Swiss startup Noriware that reflects their innovative seaweed packaging and their commitment to a better world. A compelling brand strategy and verbal identity were developed that emphasise the essence of Noriware, strengthened by the slogan: “Packaging nature loves”. Inspired by the nature of algae, the identity is characterised by unique graphic and 3D animated elements, highlighted by its signature blue. The cohesive visual system extends seamlessly across print media, event communications and social media and is made to stand out in both B2B and B2C markets.
The Jury‘s Statement
The brand identity merges visual impact with flexibility, reflecting the dynamic development of a young company. Inspired by the nature of algae, it creates a distinctive visual system that stands out through its cohesive application across print media, event communication, and social media. »Noriware Brand Identity« demonstrates how design can capture the essence of a company.
